Search engine optimisation, or SEO, is the process of improving a website’s technical setup, content relevancy, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.SEO on a page. On-page SEO is one of the simplest and most popular strategies to increase site exposure, and it is covered in our Beginners Guide to SEO.
The term social media marketing describes the use of social media tools and websites for marketing. Although e-marketing and digital marketing still dominate academia, social media marketing is gaining popularity among partitioners and reseachers alike.Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. In this video, Alex shares valuable insights on how to boost your social media with chatbots.
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.There are more ads on Google Search and its other properties than ever before in different forms, which means if you’re not utilizing search and other types of ads in your business, your business will feel the impact.
Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User experience is central to the web designing process. Websites have an array of elements presented in ways that make them easy to navigate.A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.
Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants, enterprise digital assistants, or mobile phones.Mobile application development is the process of making software for smartphones, tablets and digital assistants, most commonly for the Android and iOS operating systems. The software can be preinstalled on the device, downloaded from a mobile app store or accessed through a mobile web browser. The programming and markup languages used for this kind of software development include WordPress, css, C# and HTML5.
Connect with your audience: Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.These ads also play before or during the video, and users can not skip them. Their difference is that they are 6 seconds long or even shorter. Usually, advertisers pay based on the number of views. Companies use this format to transmit short advertising messages and grab people’s attention to make them interested in the brand.
An advertising network, or ad network, connects businesses that want to run advertisements with websites that wish to host them. The principle attribute of an ad network is the gathering of ad space and matching it with the advertiser’s needs.