Search engine optimisation is a very important chapter of digital marketing. It is a means by which you can bring customers to your business without running ads. In today’s time, the response of the offline market is very useful. In the era of the internet, no one sees the hoarding and ads in the market; there is only one way of advertising left, and that is digital marketing. In today’s time, about 80% of people use the Internet; in this way, every person uses search engines. That is why the process of showing your website first on Google, the biggest search engine today, is called search engine optimisation.” It is done in two ways.