Any kind of marketing that uses electronic devices to provide promotional information and can be monitored by marketing professionals across the consumer journey. Advertising campaigns that are carried out on a computer, phone, tablet, or other electronic device are most frequently referred to as “digital marketing.” There are many other shapes it may take, including social network postings, online videos, display ads, search engine marketing, and sponsored social ads. Direct mail, billboards, and magazine adverts are examples of “traditional marketing” techniques that are usually contrasted with digital marketing. Strangely, television is occasionally linked with traditional marketing.
Digital marketing, sometimes referred to as online marketing, is the practise of promoting companies using the internet and other digital communication platforms. This includes email, social media, web-based advertising, text and multimedia messaging, and other marketing channels.
Types Of Digital Marketing:-
Digital marketing has a variety of specialisations, just as there are several ways to interact with digital media. Here are a few key examples of different digital marketing tactics.
- Search engine optimization
- Content marketing
- Social media marketing
- Pay-per-click marketing
- Affiliate marketing
- Native advertising
- Influencer marketing
- Marketing automation
- Email marketing
- Mobile marketing