strategies for businesses of all sizes and industries worldwide. The shift towards digital marketing has been driven by the increasing use of the internet and mobile devices, as well as the ability to target specific audiences more effectively and measure the success of marketing campaigns in real-time.

Regarding the percentage of marketing that is digital, the numbers you provided show that it was around 55% of overall marketing budgets. This means that more than half of marketing efforts were being allocated to digital channels like social media, search engine marketing, content marketing, email marketing, and display advertising.

The data you mentioned about the digital advertising spend in 2021 indicates that the digital advertising market continued to outpace traditional offline advertising. With a digital advertising spend of $436 billion versus $196 billion for offline advertising, it further highlights the dominance and popularity of digital marketing in the world.

However, please note that these figures and percentages may have changed since my last update, as digital marketing trends can evolve rapidly. To get the most up-to-date and accurate data, it’s best to refer to recent industry reports or reliable sources that track marketing spending and trends  which is in “Digital Marketing in Hyderabad”.